The use of cookies and user consent are essential to ensuring that your business complies with regulations such as LGPD (General Data Protection Law) and the GDPR (General Data Protection Regulation). These laws require companies to obtain explicit consent from users before collecting any personal data. 

In addition to being a legal obligation, the Transparent cookie management is a powerful tool to strengthen your customers' trust, creating a safe and trustworthy environment. Therefore, failure to follow these regulations can result in serious consequences, such as significant fines and irreparable damage to your brand's reputation.

In this post, we’ll explain what cookies are, how you can ensure your business is fully compliant with privacy laws, and why this is crucial to protecting your customers’ data. 

After all, understanding the correct consent and data collection practices is a vital step in avoiding legal issues and ensuring that your company is seen as a benchmark in respecting privacy.

What are cookies?

Cookies are small text files that are stored in a user's browser. They are used by websites to remember information about browsing, offering personalized experiences and facilitating the interaction process. Although they are essential for many functions of a website, such as improving usability and allowing users to log in, they can also collect sensitive data without proper consent.

Here are some examples of how cookies may be used:

• Improves user experience: saving language preferences or items in the shopping cart.
• Traffic analysis: collecting data about user behavior to improve the browsing experience.
• Targeted advertising: displaying ads based on interests and browsing habits.

Although they are extremely useful, you must manage cookies carefully to ensure user privacy and compliance with data protection regulations.

Why cookie consent is it important?

Data collection through cookies should only be carried out with the explicit consent of users. 

The LGPD requires companies to clearly and transparently inform what is being collected, the purpose of the collection and how the user can control their preferences regarding the use of cookies.

Obtaining consent is not only a legal requirement, but also a way to build trust with your customers. Ignoring this requirement can result in significant fines and, more importantly, damage your relationship with your customers.

How to ensure compliance with LGPD and GDPR?

To comply with LGPD and GDPR, your company needs to adopt some essential practices for collecting and managing cookies. Here are some important recommendations:

• Create a clear privacy policy: Your policy needs to be transparent and detailed, explaining how user data is collected, stored, and protected. It should also include information about the use of cookies and how the user can manage them.
• Obtain consent before collecting cookies: It’s not enough to simply tell users about your use of cookies; you need to get their permission before you collect any data. So use clear banners or pop-ups that explain what you’re doing.
• Give the user full control: Users must be able to manage their cookie preferences. In this sense, this includes the option to accept, reject or customize the cookies they want to allow.
• Collect only what is necessary: Avoid collecting excessive or unnecessary data. In other words, only use cookies that are essential for the website to function.
• Prepare for audits: Maintain strict control over cookie management and thus prepare for possible compliance audits.

The consequences of non-compliance with cookies

Ignoring privacy regulations such as the LGPD can have serious consequences for your company. In Brazil, fines for non-compliance can reach 2% of annual revenue, with a limit of R$50 million per violation. In addition, a lack of transparency in data processing can damage the trust of your customers, directly impacting your brand image.

How Privacy21 can help your business

Ensuring compliance with the LGPD can be a complex process, but with the Privacy21, your company can simplify this journey. Privacy21 offers a range of features that facilitate compliance with the LGPD, including:

• Cookie Management: It offers personalized consents and total transparency about the cookies used during navigation.
• Data Mapping: It facilitates the identification and control of all personal data in your organization, thus ensuring compliance with laws.
• Impact Report (RIPD): Automates the creation of the Data Protection Impact Report, an essential requirement of the LGPD.
• Privacy Policy: Helps create transparent privacy policies aligned with current regulations.

With the Privacy21, your company can ensure that it is collecting data ethically and in compliance with regulations. This way, you can avoid fines and preserve the trust of your audience.

Ensure compliance with LGPD

Therefore, compliance with the LGPD is more than a legal requirement, it is a commitment to the security and privacy of its users. 

By adopting appropriate cookie management practices and obtaining appropriate consent, your company will be protected from legal and reputational risks. Therefore, to ensure this compliance in a simple and effective way, the Privacy21 is the ideal solution for your business.

Don't leave your company vulnerable!